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Warehouse IQ > What is the Crown Equipment Corporation?

What is the Crown Equipment Corporation?

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 Crown Equipment Corporation - logo

About the company:

Crown Equipment Corporation makes forklifts

Crown Equipment Corporation is the fourth largest forklift manufacturer in the world. It has corporate headquarters in New Bremen, Ohio, with additional offices in Germany, Australia, and China. The company employs more than 14,100 employees worldwide.

What Crown Equipment Corporation makes and sells

Crown sells a wide variety of forklift types:

  • Counterbalance Forklifts
  • Very Narrow Aisle Trucks
  • Reach Trucks
  • Order Pickers
  • Stackers
  • Pallet Trucks
  • Tow Tractors
  • Work Assist Vehicles
  • LP Gas Trucks

Its products and facilities focus on reducingyy waste and maximizing lifespan. The company has four zero-landfill-status facilities.

In addition, Crown’s machines offer technology to improve productivity, decrease risk, and reduce operator fatigue. Automation helps operators maintain a steady pace, making them more efficient. The machine does most of the positioning, allowing the operator to focus on what they’re moving. Crown’s QuickPick Remote Order Picking Technology earned the 2014 International Forklift of the Year Award. Their Auto Positioning System can increase productivity up to 25% by guiding the forklift along the most effective route instead of always in a straight line.

The Crown Insite Productivity Suite gathers telematics data for fleet and operator management. FleetSTATS is a paperless work order management system for tracking maintenance records. InfoLink is a wireless solution that collects data on fleet truck activity and energy consumption so facility managers can see what’s going on at all times.

It’s worth noting that Crown also offers warehouse design services,y outfitting them with equipment and supplies. Crown recognizes that equipment is only as safe as the operator, and offers tools and resources for company training departments to teach employees about equipment use and safety.

History of Crown forklifts

In the 1920s, Pioneer Heat Regulator Company produced temperature meters for coal furnaces. When gas heat was a more convenient way to heat homes, the company shifted focus. In 1945, the company renamed itself, and became Crown Controls Corp. It also started to produce television antenna parts, electrical fixtures, and mechanical parts.

Theyreafter, Crown began producing stock-pickers, order pickers, and lift trucks in 1956. It later branded two E-Z Lift truck lines. Crown’s medium-duty hand-controlled pallet truck was also awarded the American Iron and Steel Institute’s Design Excellence award.

Crown focused on design and operated in niche markets, and its reputation for quality equipment spread. Then Crown became part of the Industrial Truck Association and opened a plant in Australia.

In 1980, Crown produced the RR Series Rider Reach Trucks. These could navigate narrow warehouse aisles. The Industrial Designers Society of America awarded the RR Series the “Design of the Decade.” Eventually, Crown Controls Corp. became Crown Equipment Corporation.

By 2000, Crown stopped making antenna rotators altogether as the demand for lift trucks continued to increase. Since then, Crown’s TSP6000 Series won the Red Dot Design Award. The machine reaches high warehouse shelves to access material that was previously hard to reach.

And finally, Crown had $2.91 billion in sales revenue as of 2016.

Who owns Crown Equipment Corporation?

Crown Forklifts is privately held. Carl and Allen Dicke founded Crown Controls in 1945. Jim Dicke II ran the company from 1980 to 2002. The business is still family-owned today. It is currently run by Jim Dicke III.

Crown forklift links*

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Crown additional links*:

  • Crown Equipment Corporation
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